You are here

Cookie Policy

Parties Who Use Cookies On Our Sites

I. “First Party” Cookies

 

Genscape — Ourselves

We use cookies for session control, authentication, preferences,  and to collect data to improve and develop the services.

 

II. “Third Party” Cookies

 

Google Analytics

What is it tracking?

Google Analytics is tracking anonymous user data to gather information on how users operate on the site. This data includes page views, clicks, time on page, and other usage information.

How do we use the data?

We use the data to get a better understanding of general website trends and plan hypotheses to improve the site.

Any other agreements to know about?

Privacy policy here: https://policies.google.com/privacy?hl=en

 

DoubleClick

What is it tracking?

DoubleClick, managed by Google, uses cookies to track a user’s web history across sites and over time for the purpose of targeting and serving ads. DoubleClick is tracking a User’s Encrypted Google ID, the time, the referral URL, and any advertising ID’s if ads are being served on the page.

How do we use the data?

We use the data to track user data to serve ads for Google AdWords and remarketing efforts. This data is anonymized and encrypted.

Any other agreements to know about?

Privacy policy here: https://policies.google.com/privacy?hl=en

 

YouTube

What is it tracking?

We use YouTube for certain types of video delivery. YouTube uses cookies for preferences and settings for videos but also uses cookies in conjunction with Google’s advertising services.

How do we use the data?

We do not use data from YouTube cookies.

Any other agreements to know about?

Privacy policy here: https://policies.google.com/privacy?hl=en

 

ShareThis

What is it tracking?

ShareThis provides a platform for sharing content and interacting on social media.  It also uses cookies to track a user’s web history across sites and over time for the purpose of targeting and serving ads.

How do we use the data?

Genscape does not have access to this data in a way that identifies you  personally to us. 

Any other agreements to know about?

Privacy Policy: https://www.sharethis.com/privacy/

 

Pardot

What is it tracking?

Pardot is a Salesforce service that collects contact information when submitted by users and tracks a user’s navigation of our site. It can also track other kinds of data, such as, IP addresses and randomly set IDs.

How do we use the data?

Genscape uses the data to complete trials, campaigns, and conduct analytics on site performance for all users.

Any other agreements to know about?

Salesforce Privacy Policy: https://www.salesforce.com/company/privacy/